Case Study: CODA Experience Center
The CODA is an electric vehicle brand and the design team wanted to create a space to spread more information of their client’s brand. Their hopes were to have people interact with the graphics and technology of CODA electric cars and hopefully promote conversation about the future of transportation and how this can benefit the environment.
The strategy and design process that this case study describes was to reshape the relationship between the visitors and CODA. The strategy was to avoid the environment of traditional car companies but to implement a space where visitors would think about the care and concern in this world and looking at alternative ways of living. The experience strips away from sales and ads but, “…the store strive to pique curiosity, create engagement and inspire the possibility of positive energy” (AIGA Design for Good CODA Experience Center). The design team achieved this by implementing environmental graphics, spatial layouts, technology that targets user interactions and well crafted storytelling communications.
The setting was quite interesting. CODA wanted to launch their brand in a shopping mall space of just 892 sq ft. Their goals to introduce a new company and educating the public of new technology in a space like this can be difficult. The concept really stands out in a place where people spend money.
Case Study: Grafik Intervention
Teams of design students and professionals sought out to solve the problem of urban decay. After noticing forgotten urban areas or buildings, Grafik Intervention used digital projections “…to engage the public through visually dynamic and compelling communication methods” (AIGA Design for Good Grafik Intervention).
The teams would research the history of these abandoned buildings and the projection will then provide historical context that illuminates the building’s current potential.
Identify several buildings that can be thoroughly researched and documented. The information of the buildings’ historical usefulness will be projected onto the building façade creating a juxtaposition thus illuminating each building’s current potential. The result of this project created more awareness as active member took part in action in their neighborhoods and communities.
In both of these case studies, I believe it was relevant and for the good. Through research and questioning their design strategies, these projects made sure their audience was receiving the correct message.