In this reading, Noble and Bestley states that, “Any design brief can be broken down into three areas for specific interrogation: a field of study, a project focus and a research methodology” (Noble and Bestley).
This first step really needs to be thought out well. If you don’t know the purpose or function a project will serve then it will not fulfill the definition of design. The reading defines design (noun) as an “intention, plan, intent, aim, scheme, plot, motif, basic structure…” (Noble and Bestley).
The second step needs to be more specific within a study that already exists. This is a phase that I need to refine in the future. I need to be able to communicate a clear motive or a particular emotion within my audience. For my particular project, the first model (Context-Definition) is most appropriate. Which means, “…the designer attempts to become more expert within the field of the brief and the project focus is defined in response to an identifiable need within that area” (Noble and Bestley). The second model in my project can be achieved if I had more time, which is done by testing and experiments.
Lastly, the research methodology sets the overall structure of a project. How will you do your research and develop your project after getting feedback to the collected information from the first and second phase? Without this, the success can’t be measured and you won’t be able to state the effectiveness without stating your research methodology.
One last thing that I need to keep in mind is to not be afraid of change as I do more research. The methods that I chose may not be appropriate or easy. I either have to adapt or change them. Also, there is so much room for knowledge gaps when it comes to research. The amount of resources is so vast that it sometimes can be impossible to cover all aspects. But the more I cover, the better results and the more specific the functionality of my design projects will achieve.
Noble, Ian, and Russell Bestley. Visual Research: An Introduction to Research Methodologies in Graphic Design. Lausanne: AVA, 2005. Print.